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Track, Tune and Optimize for
ChatGPT
Perplexity
Microsoft Copilot
Claude
Google AI Overviews
Deepseek
The AI-driven traffic boom is real and it’s changing the game for business growth.
The explosive rise of generative AI referral traffic.
Use of AI for online shopping.

Say AI improved shopping experience.

36% of generative AI users report replacing traditional search with AI assistants
25% use generative AI for shopping and price comparison
18% use generative AI for tailored product recommendations
AI vs. non-AI bounce rate

AI vs. non-AI conversion rate

36% of generative AI users report replacing traditional search with AI assistants
25% use generative AI for shopping and price comparison
18% use generative AI for tailored product recommendations